Saturday, October 9, 2010

Oakley Sunglasses and the Chilean Miners

      In the past week, we've seen Oakley sunglasses everywhere. What are Oakley sunglasses, you're probably wondering. Well Did you watch the news, read the newspaper or listen to the radio recently? The Chilean miners as we all know, have finally been saved from the darkness and reunited with the rest of the world. Since August, this story has captured the attention of people all around the world. Not only were family members and loved ones awaiting the return of the miners, but the rest of the world was too. If you've turned on your TV, scrolled through the most recent news headlines, or read the front page of the Citizen, it is guaranteed that you've not only come across stories describing there escape from the darkness, but there images. Around 33 men, forever chaged from there experience. However if you haven't paid much attention, you may not have noticed the sleek black glasses sported by each one of the miners.

     Oakley claims that they were approached by a Chilean Journalist who asked to supply all the miners with glasses in order to protect there eyes from the sun once they asscended back to the surface. Oakley accepted, donating 35 pairs of 'Oakley Radar path' glasses with black iridium lenses. They claim to block out 100% of all UVA/harmful blue light up too 400nm, due to the fact that the miners pupils will be dilated and at risk of further UV damage.


     Of course Oakley would accept the free publicity and advertisement. With more attention in the last 2 days than the average month, there's no reason not to be esctatic. Within the following weeks proceeding the release of the Chilean miners, the company would sell tons. People all over the world would know their name, their brand, and want a pair to call there own.

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